Well kids, PAX East is over and we here at PopCap have just one word to say:


Okay maybe I should say a few more words, or this will be a very short blog post. The next thing we should say, most assuredly, is “thank you” to all those who attended and stopped by our booth. PopCap has been going to the PAX conventions in Seattle and Boston for the past few years, and we always have an amazing time. But this past weekend in Boston was probably the best of them all so far, as we were crushed by enthusiastic fans all weekend long, to the point where the only thing greater than our utter exhaustion was the immense feeling of gratitude we had for the response we received. So, again: Thank you!

This year was particularly stressful as far as working at a game company goes – because the booth that we had planned, around a certain unreleased game, completely fell through in the last few weeks leading up to the show. So the booth that those in Boston saw this weekend is what we might refer to as a  Hail Mary, or final act of desperation. Basically, a few of us sat in a conference room,  with flies swirling around our heads,  as we attempted to come up with a booth concept at the last minute. Someone – I don’t remember who – said, “Hey, how about a carnival?” And with lack of a better second idea, that’s what we went with.

But, hey — who doesn’t love a carnival?  With a Kiss the Zombie booth, a magician, a High Striker game, a Not-A-Lemonade Stand (loaded with free PopCap swag), and the Incredible Swag Machine itself, which dispensed our ever-popular Wall-nut caps every couple hours, we inadvertently created a three-day mob scene. Give people free entertainment and free gifts, and they’ll be happy! Who knew?

Honestly, as much fun as it is working at a game company most of the time, it really is just another office job, with all the stress, workloads, politics, compromises, and boring meetings as every other office job. So it’s easy for us to lose sight of the bigger picture. What shows like PAX East do is remind us of that bigger picture. Which is you. Spending three days with tens of thousands of happy, enthusiastic gamers, fans, and nerds of all ages, nationalities, body types, and planetary affiliations brings it back home to us just how much fun all of this is supposed to be, and how making people happy is really all we’re in it for.

We may have given you free stuff, for which you are more than welcome, but, in our eyes, you gave us the bigger gift: You showed us just how awesome it is to for us to do what we get to do. Some of you also reminded us of the importance of practicing proper hygiene, but that’s a blog post for another day.

And if you somehow didn’t make it to PAX East, you still have a chance to get the virtual goodies we were handing out at the show, including a free copy of Peggle, right here:

Enjoy, and we’ll see you at PAX Prime in the fall! Yay!

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