Hold up! Wait! Before you hastily click out of this blog, allow us to divert your attention for just one moment to our Stop Zombie Mouth campaign, run in conjunction with the American Dental Association, in which we offer a tempting alternative to kids’ 100th chocolate bar this coming Halloween: a free copy of Plants vs. Zombies! We’ve made some absolutely fantastic Plants vs. Zombies trading card packs, complete with a code for a free download of the game, available to thousands of participating dentists with the notion of educating families about the importance of dental hygiene in a fun and non-pedantic way. Even better, we’re also letting you download printable coupons with the free game codes to pass out to kids — or keep for yourself. So, yes, you do not even actually have to visit the dentist to get a free game! But we of course still strongly encourage you to do so.
This week, we formally announced the Stop Zombie Mouth campaign at a press conference in New York City, held at the Ripley’s Believe It or Not Museum in beautiful Times Square, and a splendid time was had by all, including the dentally challenged zombies.
Representatives of both PopCap and the ADA were on hand to speak to members of the press and prominent family bloggers about the campaign, both to spread awareness and to make clear — despite the good-natured humor around the event — the seriousness of our intentions. And, because this campaign is centered around children, after all, we invited a group of kids along to play games, have fun and get some cool free stuff.
At the end of the event, we were handed a signed proclamation by U.S. Senator Charles E. Schumer of New York in recognition of the campaign, which both PopCap and the ADA are grateful and honored to receive.
All this excitement, however, did lead one unfortunate zombie to somehow misunderstand the message of the event — in one embarrassing moment this zombie managed to get to the podium and announce his intention to run for office. He was quickly escorted from the building and pummeled with peas and corn.
Happy weekend, everyone! Don’t forget to brush!