Brilliant Boxes


Lots of components go into the release of a video game. Along with the game developers, programmers and artists who work on on making the game, there are designers and marketing folks who design the game logo, write the game description and much more.

If the game is destined for retail shelves, the designers also need to come up with awesome packaging. You may not judge a book by its cover, but admittedly, the packaging always counts. With the release of Bejeweled 3 for Xbox 360, Nintendo DS and PlayStation 3 yesterday, our design team did a brilliant job with the packaging.

First they spent many hours working on the look of each package and deciding on the special effects they wanted to use to make the boxes look amazing on retail shelves.

For our latest Bejeweled 3 boxes, they ordered extra-fancy custom holographic foil paper; when it was time for the boxes to be printed, the designers flew off to Terre Haute to a press check, where they worked with press men who have many years of experience making designs like ours come to life in three dimensions.

Check out the video below to see all the action:


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